Many Kentuckians and fans of intercollegiate athletics are familiar
with the name Jim Host. As founder and CEO of Host Communications,
he was the pioneer in college sports marketing. Host's most lasting
innovation in collegiate sports was the concept of bundled
licensing, which encouraged corporate partners to become official
sponsors of athletic programs across media formats. Host and his
team developed the NCAA Radio Network and introduced what became
known as the NCAA's Corporate Partner Program, which employed
companies such as Gillette, Valvoline, Pepsi, and Pizza Hut to
promote university athletic programs and the NCAA at large. Host
was involved with the construction of Rupp Arena, the Kentucky
Horse Park, and the KFC Yum! Center. But few know his full story.
Changing the Game is the first complete account of the
entrepreneur's professional life, detailing his achievements in
sports radio, management, and broadcasting; his time in minor
league baseball, real estate, and the insurance business; and his
foray into Kentucky politics, including his appointments under
governors Louie B. Nunn and Ernie Fletcher. This memoir provides a
behindthe- scenes look at the growth of big-time athletics and
offers solutions for current challenges facing college sports. Jim
Host is founder of Host Communications, Inc., a nationally renowned
college sports marketing and association management company. He
grew up in Kentucky and played baseball at the University of
Kentucky before joining the Chicago White Sox farm system. Host
served as the first executive director of Rupp Arena, founding
chairman of the Kentucky Horse Park Commission, chairman of
Louisville Arena Authority, and secretary of commerce for Kentucky.
He received the Kentuckian of the Year Award from the Chandler
Foundation, the Champion of Diversity Award from the Louisville
Urban League, the Kentucky Broadcasters Distinguished Kentuckian
Award, and honorary doctorates from the University of Kentucky, the
University of Pikeville, and Kentucky State University. He lives in
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