The key for lasting competitive advantage lies in embracing
innovation as a core value and managing it effectively. Innovation
Management provides a comprehensive overview of innovation theory
and a framework for implementation, intended for business school
students of Innovation Management, managers, and practitioners
alike. In this new text, authors Jin Chen and Gang Zheng examine
innovation from the perspectives of strategy, internal processes,
resource management, and organizational culture. Numerous case
studies, illustrating both successes and failures in innovation,
include Tesla, P&G, Apple, Uber, Google, NVIDIA, Haier Group,
Motorola, and Nokia. Staring from a systematic introduction to the
types, process and models of innovation, the authors present a
strategical management framework that includes models for
indigenous innovation, total innovation, open innovation and
holistic innovation. They outline the key roles played by
management of capital, information and knowledge systems, human
resources, and IP rights. Organizational systems that are designed
to stimulate innovation within the corporation are detailed, and
finally the authors examine the future of innovation management,
focusing the need for sustainable innovation that recognized the
importance of environmental and ecological concerns.
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