A Handbook of Persuasive Tactics - A Practical Language Guide (Paperback)

Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	April 2015
First published:	1994
Authors:	Joan Mulholland
Dimensions:	234 x 156 x 31mm (L x W x T)
Format:	Paperback
Pages:	432
ISBN-13:	978-1-138-86827-4
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Language & Literature > Language & linguistics > Historical & comparative linguistics > General Books > Language & Literature > Language & linguistics > Semantics (meaning) > General
LSN:	1-138-86827-2
Barcode:	9781138868274

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!