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Books > Reference & Interdisciplinary > Communication studies
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A Handbook of Persuasive Tactics - A Practical Language Guide (Paperback)
Loot Price: R1,592
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A Handbook of Persuasive Tactics - A Practical Language Guide (Paperback)
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Most people have to communicate with colleagues every day and
persuade them to understand their opinions or to accept their
views. This handbook is intended for anyone who is interested in
such goal-oriented language. It extracts 300 persuasive tactics
from research findings in communication, linguistics, pragmatics
and related fields, and presents them in a clear, concise and
consistent manner. Such tactics as analogy, argument presentation,
humour and metaphor are included. Each tactic is presented on a
separate page with an analysis of its persuasive value. Two indexes
- one by persuasive need and the other by tactic - allow readers
full flexibility to use the handbook in their own way. This work
should be of interest in courses which deal with the management of
interaction, pragmatics, discourse analysis and communications.
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