Books > Reference & Interdisciplinary > Communication studies
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ISE Communication Research: Asking Questions, Finding Answers (Paperback, 6th edition)
Loot Price: R1,679
Discovery Miles 16 790
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ISE Communication Research: Asking Questions, Finding Answers (Paperback, 6th edition)
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Communication Research: Asking Questions, Finding Answers covers
basic research issues and processes, both quantitative and
qualitative, appropriate for communication students with little or
no previous research methods experience. The text's guiding
principle is that methodological choices are made from one's
research questions or hypotheses. This avoids the pitfall in which
students learn one methodology or one methodological skill and then
force that method to answer all types of questions. Instead of
working with one methodology to answer all types of questions,
students come away understanding a variety of methods and how to
apply them appropriately. This approach is strengthened in the new
edition with a suite of Connect tools designed to improve student
outcomes while streamlining grading for instructors: *SmartBook 2.0
provides a personalized and adaptive learning experience for
students, while highlighting the most impactful communication
concepts the learner needs to study at that time. *Progress
dashboards to quickly show how students are performing on
assignments and tips for improvement.
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