Services Marketing: People, Technology, Strategy is the ninth edition
of the globally leading textbook for Services Marketing by Jochen Wirtz
and Christopher Lovelock, extensively updated to feature the latest
academic research, industry trends, and technology, social media and
case examples.
This book takes on a strong managerial approach presented through a
coherent and progressive pedagogical framework rooted in solid academic
research. It features cases and examples from all over the world and is
suitable for students who want to gain a wider managerial view.
Supplementary Material Resources:
Resources are available to instructors who adopt this textbook for
their courses. These include: (1) Instructor's Manual, (2) Case
Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact
[email protected]
Key Features:
- Full-color visual aids promote learning and organizational
frameworks capture essence of individual chapters in one look
- Content thoroughly revised to include real-life industry examples
and global case studies supported by academic research
- Supplementary teaching materials complement the textbook to make
teaching and assessment easier
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
