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Special Events - Creating and Sustaining a New World for Celebration (Hardcover, 7th Edition)
Loot Price: R430
Discovery Miles 4 300
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Special Events - Creating and Sustaining a New World for Celebration (Hardcover, 7th Edition)
Series: The Wiley Event Management Series
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List price R2,606
Loot Price R430
Discovery Miles 4 300
You Save R2,176 (83%)
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Providing a comprehensive guide to understanding, planning,
promoting, and producing special events, this seventh edition of
Special Events, 7th Edition describes the theory and practice of
all aspects of event management. Written for current and future
event leaders, the text continues to expand its emphasis on the
growing globalization of the profession, taking into account the
skills leaders need to deal with other cultures, societies, and
business practices to plan and deliver successful events. New
coverage includes sustainability, technology, security/risk
management, and the impact of social media on events and event
marketing. 15 all-new case studies have been included, as well as a
brief glossary of terms at the end of each chapter to further
define the terms used in the chapter.
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