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Charging Ahead (Hardcover, New) Loot Price: R772
Discovery Miles 7 720
You Save: R90 (10%)
Charging Ahead (Hardcover, New): Joe Sherman

Charging Ahead (Hardcover, New)

Joe Sherman

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Was R862 Loot Price R772 Discovery Miles 7 720 | Repayment Terms: R72 pm x 12* You Save R90 (10%)

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A fitfully interesting case study of the collision of alternative technology, big business, and government. Automotive business writer Sherman (In The Rings of Saturn, 1993) here turns to the inspiring example of a young man named James Worden, an engineering graduate of MIT, who had for years been obsessed by the thought of building an energy-efficient, safe, and affordable electric car. Armed with moral support and sweat equity from college friends who shared his vision, he founded a company called Solectria, which made several commercial automobiles, including the whimsically named Force and the user-friendly Sunrise. When the Big Three automakers found out about Worden's work, Sherman alleges, they set to work trying to get a comer on alternative-energy legislation (their efforts to bring an electric car to market have been extensively reported on by Michael Shnayerson and others). These companies effectively edged out Worden, who survived in the market only because, in the wake of the Gulf War, the Pentagon decided to examine the prospects of building energy-efficient electric vehicles to serve under battlefield conditions. Regrettably, Sherman has trouble separating the meat of his story from incidental details, and especially from unrevealing, often irrelevant excursions in automotive history. The resulting narrative is patchy at best, plodding at worst - a misfortune, given the intrinsic merits of the story. For Worden's vision remains attractive; who could resist, after all, the promise of a vehicle in which, "instead of hundreds of precision-engineered moving pans operating at high temperature, there were a motor with one moving part and a controller with no moving parts"? In the hands of a Tracy Kidder, this story might have become a model of literary journalism. In Sherman's hands, it fails to move. (Kirkus Reviews)
Led by a young engineering graduate, James Worden, a group of MIT students started an electric car company in 1989 that today produces the cleanest car in America. The company is called Solectria, and this book chronicles the story of its evolution into a small but significant player in the world market for clean cars. In an age when car production is growing worldwide, the company provides a model for preserving clean air for future generations.

General

Imprint: Oxford UniversityPress
Country of origin: United States
Release date: November 1998
First published: September 1998
Authors: Joe Sherman
Dimensions: 244 x 162 x 24mm (L x W x T)
Format: Hardcover
Pages: 238
Edition: New
ISBN-13: 978-0-19-509479-4
Categories: Books > Business & Economics > Business & management > General
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry
Books > Professional & Technical > Transport technology > Automotive technology > General
LSN: 0-19-509479-4
Barcode: 9780195094794

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