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Digital Renaissance - What Data and Economics Tell Us about the Future of Popular Culture (Paperback)
Loot Price: R416
Discovery Miles 4 160
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Digital Renaissance - What Data and Economics Tell Us about the Future of Popular Culture (Paperback)
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Loot Price R416
Discovery Miles 4 160
Expected to ship within 12 - 17 working days
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How digital technology is upending the traditional creative
industries-and why that's a good thing The digital revolution poses
a mortal threat to the major creative industries-music, publishing,
television, and the movies. Cheap, easy self-producing is eroding
the position of the gatekeepers and guardians of culture. Does this
revolution herald the collapse of culture, as some commentators
claim? Far from it. In Digital Renaissance, Joel Waldfogel argues
that digital technology is enabling a new golden age of popular
culture-a digital renaissance. Analyzing decades of production and
sales data, as well as bestseller and best-of lists, Waldfogel
finds that the new digital model is just as powerful at generating
high-quality, successful work as the old industry model, and in
many cases more so.
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