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Vertriebsinformationssysteme - Standardisierung, Individualisierung, Hybridisierung und Internetisierung (German, Hardcover, 2010 ed.) Loot Price: R1,422
Discovery Miles 14 220
Repayment Terms: R133 pm x 12*
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Vertriebsinformationssysteme - Standardisierung, Individualisierung, Hybridisierung und Internetisierung (German, Hardcover,...

Vertriebsinformationssysteme - Standardisierung, Individualisierung, Hybridisierung und Internetisierung (German, Hardcover, 2010 ed.)

Joerg Becker, Ralf Knackstedt, Oliver Muller, Axel Winkelmann

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Loot Price R1,422 Discovery Miles 14 220 | Repayment Terms: R133 pm x 12*

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Der Vertrieb als Bindeglied zwischen Kunden und Unternehmen beeinflusst vor allem durch die Akquise ganz wesentlich den Unternehmenserfolg. Dabei ist der Vertrieb auf IT-Unterst tzung angewiesen. Die Gestaltung dieser Informationssysteme wird derzeit durch neue Trends herausgefordert. Dazu geh ren u. a. die Individualisierung und Hybridisierung des Leistungsangebots. Der Autor stellt in seiner ganzheitlichen Betrachtung neue Ans tze zur Gestaltung von Vertriebsinformationssystemen aus der Perspektive von Anbietern, Anwendern und Nutzern vor.

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: April 2010
First published: 2010
Editors: Joerg Becker • Ralf Knackstedt • Oliver Muller • Axel Winkelmann
Dimensions: 235 x 155 x 16mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 251
Edition: 2010 ed.
ISBN-13: 978-3-642-11858-6
Languages: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Management of specific areas > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Computing & IT > Computer software packages > Other software packages > Enterprise software > General
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LSN: 3-642-11858-5
Barcode: 9783642118586

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