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Vertriebsinformationssysteme - Standardisierung, Individualisierung, Hybridisierung und Internetisierung (German, Paperback, 2010 ed.) Loot Price: R1,209
Discovery Miles 12 090
Repayment Terms: R113 pm x 12*
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Vertriebsinformationssysteme - Standardisierung, Individualisierung, Hybridisierung und Internetisierung (German, Paperback,...

Vertriebsinformationssysteme - Standardisierung, Individualisierung, Hybridisierung und Internetisierung (German, Paperback, 2010 ed.)

Joerg Becker, Ralf Knackstedt, Oliver Muller, Axel Winkelmann

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Loot Price R1,209 Discovery Miles 12 090 | Repayment Terms: R113 pm x 12*

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Der Vertrieb als Bindeglied zwischen Kunden und Unternehmen beeinflusst vor allem durch die Akquise ganz wesentlich den Unternehmenserfolg. Dabei ist der Vertrieb auf IT-Unterstutzung angewiesen. Die Gestaltung dieser Informationssysteme wird derzeit durch neue Trends herausgefordert. Dazu gehoren u.a. die Individualisierung und Hybridisierung des Leistungsangebots. Der Autor stellt in seiner ganzheitlichen Betrachtung neue Ansatze zur Gestaltung von Vertriebsinformationssystemen aus der Perspektive von Anbietern, Anwendern und Nutzern vor.

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: November 2012
First published: 2010
Editors: Joerg Becker • Ralf Knackstedt • Oliver Muller • Axel Winkelmann
Dimensions: 235 x 155 x 14mm (L x W x T)
Format: Paperback
Pages: 251
Edition: 2010 ed.
ISBN-13: 978-3-642-33724-6
Languages: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Management of specific areas > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Computing & IT > Computer software packages > Other software packages > Enterprise software > General
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LSN: 3-642-33724-4
Barcode: 9783642337246

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