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Radio's Second Century - Past, Present, and Future Perspectives (Hardcover)
Loot Price: R3,473
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Radio's Second Century - Past, Present, and Future Perspectives (Hardcover)
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One of the first books to examine the status of broadcasting on its
one hundredth anniversary, Radio's Second Century investigates both
vanguard and perennial topics relevant to radio's past, present,
and future. As the radio industry enters its second century of
existence, it continues to be a dominant mass medium with almost
total listenership saturation despite rapid technological
advancements that provide alternatives for consumers. Lasting
influences such as on-air personalities, audience behavior, fan
relationships, and localism are analyzed as well as contemporary
issues including social and digital media. Other essays examine the
regulatory concerns that continue to exist for public radio,
commercial radio, and community radio, and discuss the hindrances
and challenges posed by government regulation with an emphasis on
both American and international perspectives. Radio's impact on
cultural hegemony through creative programming content in the areas
of religion, ethnic inclusivity, and gender parity is also
explored. Taken together, this volume compromises a meaningful
insight into the broadcast industry's continuing power to inform
and entertain listeners around the world via its oldest mass
medium--radio.
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