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Books > Sport & Leisure > Sports & outdoor recreation
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Event Impact (Paperback)
Loot Price: R1,497
Discovery Miles 14 970
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Event Impact (Paperback)
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Events are increasingly used instrumentally to achieve goals of
society such as cultural development, destination branding or
economic development. Event impacts are, however, routinely
measured from a purely economic perspective. Event Impact fills an
important niche and a void in the literature on events by taking a
holistic approach, incorporating issues like value creation,
experiential value, value measurement, sustainability and impact
assessment. It is one of the first books devoted to comprehensively
dealing with the subject of event impacts, combining the ideas of
an international group of academics to tackle an expanding area of
research that cannot be met by the work of a single researcher.
Methodological concepts such as triple impact assessment,
cost-benefit analysis, travel cost method and Q-sort are combined,
applied and tested in an event context, creating a unique book that
broadens and deepens our knowledge about event impacts
theoretically, methodologically as well as empirically. This book
was originally published as a special issue of the Scandinavian
Journal of Hospitality and Tourism.
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