Revealing the Corporation - Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing (Paperback)

An international and multidisciplinary collection of works capturing the quintessence of the corporation and its inner and outer manifestations. Drawing on their wide experience, the editors have assembled a portfolio of works from those who practice, as well as those who study and research the area. These will be of interest to anyone studying, analyzing and managing an organization's identity, image, reputation and corporate brand.
The book draws on articles from leading journals in the field and includes important recent articles as well as classics, written by recognised masters of the genre, which still inform current debate and practice.
Key feature include:
*insightful commentary from the editors on each section and articles
*discussion and study questions
* case study sections
*links to other works in the genre.
This book is invaluable to both students and managers who are concerned with comprehending the dimensions of corporate meaning.

Related link: www.routledge.com/textbooks/041528421X

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	March 2003
First published:	2003
Editors:	John Balmer • Stephen Greyser
Dimensions:	246 x 174 x 19mm (L x W x T)
Format:	Paperback
Pages:	384
ISBN-13:	978-0-415-28421-9
Categories:	Books > Business & Economics > Business & management > Business communication & presentation > General Promotions
LSN:	0-415-28421-X
Barcode:	9780415284219

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