'John Bargh's Before You Know It moves our understanding of the
mysteries of human behaviour one giant step forward. A brilliant
and convincing book.' - Malcolm Gladwell, author of Blink and David
and Goliath How much of what we say, feel and do is under our
conscious control? How much is not? And most crucial of all: if we
understood how our unconscious worked - if we knew why we do what
we do - could we finally, fundamentally, know ourselves? From
checking a dating app to holding a cup of coffee or choosing who to
vote for, our unconscious secretly governs everything we feel,
think and do. In Before You Know It, Dr John Bargh - the world's
leading expert on the unconscious mind - reveals the psychological
forces that are at work behind the scenes as we go about our daily
lives, and offers simple steps to improve your sleep, boost your
memory and live better.
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