How to Make Your Advertising Make Money by John Caples
In this remarkable reference, John Caples, a man who has won
countless awards and made millions of dollars for some of the
largest companies in the United States, draws upon more than 50
years of experience to show you how to write advertising copy that
sells anything and everything... write headlines that command
instant attention...save thousands of dollars in expenses each
year...and much more.
Containing hundreds of true stories, checklists, and guidelines,
this sourcebook is for every copywriter, creative director, and
business executive who wants to learn how to write copy that
sells-from the master who most say did it better than anyone.
You'll get:
1. Secrets of Successful Advertising 2. Twelve Ways to Find
Advertising Ideas 3. Three Famous Case Histories 4. How to Get
Ideas from Brainstorming 5. 303 Words and Phrases that Sell 6. How
to Write Sentences that Sell 7. Sales Appeals that Last Forever 8.
How to Write Headlines that Make Money 9. How to Use Stories to
Sell Products 10. Tips on Copywriting 11. How Editorial Style Ads
Can Bring Increased Sales 12. How to Write Sales Letters that Make
Money 13. How Direct Response Can Help Advertisers Make Money 14.
Ways to Improve Your Copy 15. How to Write Radio Commercials that
Get Action 16. How to Apply Mail Order Know-How in Writing TV
Commercials 17. Summing Up My Success Secrets I Have Learned in 50
Years
Meet the Author
John Caples was Vice President of BBDO, Inc. when he retired
after 40 years of service with the nation's third largest
advertising agency. The creator of such classic ads as "They
Laughed When I Sat Down at the Piano" and "They Grinned When the
Waiter Spoke to Me in French," and a member of the Copywriters's
Halls of Fame, Mr. Caples built a nationwide reputation for his
research and scientific methods of testing advertising
effectiveness.
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