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Making Ads Pay - Timeless Tips for Successful Copywriting (Paperback) Loot Price: R331
Discovery Miles 3 310
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Making Ads Pay - Timeless Tips for Successful Copywriting (Paperback)

John Caples

Series: Dover Books on History, Political and Social Science

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List price R351 Loot Price R331 Discovery Miles 3 310 You Save R20 (6%)

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A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising.

General

Imprint: Dover Publications Inc.
Country of origin: United States
Series: Dover Books on History, Political and Social Science
Release date: October 2011
First published: October 2011
Authors: John Caples
Dimensions: 215 x 137 x 18mm (L x W x T)
Format: Paperback - Trade
Pages: 248
ISBN-13: 978-0-486-48601-7
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 0-486-48601-X
Barcode: 9780486486017

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