A veteran copywriter offers advice on how to spark ideas and
capture them in print, write headlines, hold readers' attention,
and more. Discover principles, procedures, and practical
suggestions for every form of advertising.
General
Imprint: |
Dover Publications Inc.
|
Country of origin: |
United States |
Series: |
Dover Books on History, Political and Social Science |
Release date: |
December 2011 |
First published: |
October 2011 |
Authors: |
John Caples
|
Dimensions: |
215 x 137 x 18mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
248 |
ISBN-13: |
978-0-486-48601-7 |
Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
Advertising
|
LSN: |
0-486-48601-X |
Barcode: |
9780486486017 |
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