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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Making Ads Pay - Timeless Tips for Successful Copywriting (Paperback) Loot Price: R304
Discovery Miles 3 040

Making Ads Pay - Timeless Tips for Successful Copywriting (Paperback)

John Caples

Series: Dover Books on History, Political and Social Science

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Loot Price R304 Discovery Miles 3 040

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A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising.

General

Imprint: Dover Publications Inc.
Country of origin: United States
Series: Dover Books on History, Political and Social Science
Release date: December 2011
First published: October 2011
Authors: John Caples
Dimensions: 215 x 137 x 18mm (L x W x T)
Format: Paperback - Trade
Pages: 248
ISBN-13: 978-0-486-48601-7
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 0-486-48601-X
Barcode: 9780486486017

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