This comprehensive work, covering a wide spectrum of the marketing
environment, provides a fundamental basis to marketing geography
for those concerned with market research, comparative and
international marketing, and the study of economic geography. The
book focusses on the spatial patterns and processes in marketing,
and the development conflicts occur in the marketing system, and
how evolution and change in marketing systems is realised through
the resolution of these conflicts. The major sectors and
institutions in the marketing system are described and a detailed
study is made of the ways they change and interact.
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