0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing

Buy Now

The Marketing Environment (RLE Marketing) (Hardcover) Loot Price: R4,328
Discovery Miles 43 280
The Marketing Environment (RLE Marketing) (Hardcover): John Dawson

The Marketing Environment (RLE Marketing) (Hardcover)

John Dawson

Series: Routledge Library Editions: Marketing

 (sign in to rate)
Loot Price R4,328 Discovery Miles 43 280 | Repayment Terms: R406 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Marketing
Release date: August 2014
First published: 1979
Authors: John Dawson
Dimensions: 234 x 156 x 23mm (L x W x T)
Format: Hardcover
Pages: 376
ISBN-13: 978-1-138-79234-0
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-138-79234-9
Barcode: 9781138792340

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Business Builder's Toolkit - A…
Nic Haralambous Paperback R375 Discovery Miles 3 750
Sweat Scale Sell - Build Your Business…
Pavlo Phitidis Paperback R320 R250 Discovery Miles 2 500
The Book Every Marketer Should Most…
Paperback R340 R229 Discovery Miles 2 290
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R200 Discovery Miles 2 000
Introduction To Consumer Behaviour
Pierre Joubert Paperback  (1)
R604 R532 Discovery Miles 5 320
Pitch To Win - How To Present, Persuade…
Justin Cohen Paperback R417 R388 Discovery Miles 3 880
Sales Management
L. Erwee, M C Cant Paperback R378 R333 Discovery Miles 3 330
Electronic Commerce
Gary Schneider Paperback  (2)
R1,282 R1,149 Discovery Miles 11 490
The Four Legs Of The Table
Raymond Ackerman, Denise Prichard Paperback R325 R279 Discovery Miles 2 790
International Marketing
Burgess, Bothma Paperback  (1)
R741 R683 Discovery Miles 6 830
Advertising Promotion and Other Aspects…
J Craig Andrews, Terence Shimp Paperback R1,098 R1,000 Discovery Miles 10 000
Marketing In Africa
K.M. Makhitha Paperback R490 R432 Discovery Miles 4 320

See more

Partners