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The Marketing Environment (RLE Marketing) (Hardcover) Loot Price: R4,801
Discovery Miles 48 010
Repayment Terms: R450 pm x 12*
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The Marketing Environment (RLE Marketing) (Hardcover): John Dawson

The Marketing Environment (RLE Marketing) (Hardcover)

John Dawson

Series: Routledge Library Editions: Marketing

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Loot Price R4,801 Discovery Miles 48 010 | Repayment Terms: R450 pm x 12*

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This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Marketing
Release date: August 2014
First published: 1979
Authors: John Dawson
Dimensions: 234 x 156 x 23mm (L x W x T)
Format: Hardcover
Pages: 376
ISBN-13: 978-1-138-79234-0
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-138-79234-9
Barcode: 9781138792340

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