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Books > Business & Economics > Business & management > Business competition

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Competitive Marketing (RLE Marketing) - A Strategic Approach (Paperback) Loot Price: R1,432
Discovery Miles 14 320
Repayment Terms: R134 pm x 12*
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Competitive Marketing (RLE Marketing) - A Strategic Approach (Paperback): John O'Shaughnessy

Competitive Marketing (RLE Marketing) - A Strategic Approach (Paperback)

John O'Shaughnessy

Series: Routledge Library Editions: Marketing

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Loot Price R1,432 Discovery Miles 14 320 | Repayment Terms: R134 pm x 12*

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This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Marketing
Release date: November 2015
First published: 2015
Authors: John O'Shaughnessy
Dimensions: 246 x 189 x 39mm (L x W x T)
Format: Paperback
Pages: 766
ISBN-13: 978-1-138-97138-7
Categories: Books > Business & Economics > Business & management > Business competition
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-138-97138-3
Barcode: 9781138971387

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