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Books > Business & Economics > Business & management > Business competition

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Competitive Marketing (RLE Marketing) - A Strategic Approach (Paperback) Loot Price: R1,512

Discovery Miles 15 120

Repayment Terms: R142 pm x 12*

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Competitive Marketing (RLE Marketing) - A Strategic Approach (Paperback): John O'Shaughnessy

Competitive Marketing (RLE Marketing) - A Strategic Approach (Paperback)

John O'Shaughnessy

Series: Routledge Library Editions: Marketing

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Loot Price R1,512 Discovery Miles 15 120 | Repayment Terms: R142 pm x 12*

Expected to ship within 12 - 17 working days

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This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Library Editions: Marketing
Release date:	November 2015
First published:	2015
Authors:	John O'Shaughnessy
Dimensions:	246 x 189 x 39mm (L x W x T)
Format:	Paperback
Pages:	766
ISBN-13:	978-1-138-97138-7
Categories:	Books > Business & Economics > Business & management > Business competition Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-138-97138-3
Barcode:	9781138971387