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Books > Business & Economics > Business & management > Business strategy
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Making Sense of Managerial Economics (Paperback)
Loot Price: R4,426
Discovery Miles 44 260
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Making Sense of Managerial Economics (Paperback)
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Making Sense of Managerial Economics provides students with a
foundational knowledge base in managerial economics, the study of
how managers can leverage economics in a way that best reaches
their goals by optimizing resources. Readers develop a higher level
of understanding of microeconomic principles. The text also
demonstrates how the mathematical assumptions presented in the
study of microeconomics can be attained in the real world. Opening
chapters discuss marginal analysis and optimal decision-making,
linear regression and statistical methods, and the laws of supply
and demand. Students learn how to perform the required math to
institute price ceilings and floors, key facts about consumer
behavior, and the traits of social economic efficiency. Additional
topics include organizing for production, marketing in the
competitive environment, output and associated costs, and the
regulation and deregulation of competition. Closing chapters
address risk and uncertainty, capital, and pricing. A comprehensive
yet accessible resource, Making Sense of Managerial Economics is
well suited for introductory courses in managerial economics.
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