This is the story of the greatest might-have-been in the history of
the fast food business. How did a company that began almost by
accident become the innovation leader by 1960? What caused a
decade-long slide that began right at the moment of their greatest
success? Understanding begins with studying the experiences that
forged Burger Chef and its leaders, and then learning from the
mistakes corporations can make when they replace innovation and
entrepreneurship with process and control-a lesson as important
today as it was a half-century ago.
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