With the end of the Cold War and the proliferation of civil wars
and "regime changes," the question of nation building has acquired
great practical and theoretical urgency. From Eastern Europe to
East Timor, Afghanistan and recently Iraq, the United States and
its allies have often been accused of shirking their
nation-building responsibilities as their attention - and that of
the media -- turned to yet another regional crisis. While much has
been written about the growing influence of television and the
Internet on modern warfare, little is known about the relationship
between media and nation building. This book explores, for the
first time, this relationship by means of a paradigmatic case of
successful nation building: Malaysia. Based on extended fieldwork
and historical research, the author follows the diffusion,
adoption, and social uses of media among the Iban of Sarawak, in
Malaysian Borneo and demonstrates the wide-ranging process of
nation building that has accompanied the Iban adoption of radio,
clocks, print media, and television. In less than four decades,
Iban longhouses ('villages under one roof') have become media
organizations shaped by the official ideology of Malaysia, a
country hastily formed in 1963 by conjoining four disparate
territories.
John Postill is a Research Fellow at the University of Bremen.
He is currently studying e-government and ethnicity in Malaysia.
Trained as an anthropologist at University College London, he has
published a range of articles on the anthropology of media, with
special reference to Malaysian Borneo.
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