In the early years of the 21st Century, as a result of many
changes, it has become possible for the first time for tens of
thousands of companies to offer manufactured products to customers
across six continents. For many of these "global products," there
are potentially more than a billion customers. In 2007, Wall Street
hit new highs as the enormous opportunity for increased sales and
profits became clear. However the new environment is not easy to
manage and the risks are high.
Meeting the various requirements of customers from a range of
countries, choosing the most suitable locations for the different
stages of development and manufacturing, deciding what can be
global and what must be local, implementing suitable processes and
systems, accommodating different national regulations, and
efficiently dividing the workload between diverse sites are among
the many challenges faced by providers of global products.
Product Lifecycle Management is now used worldwide to manage the
innovation, development and support of global products. This key
new business activity manages a product anywhere in the world, at
any time in its life: from the first idea through to recycling and
disposal.
Based on interviews with executives and managers in companies
such as ABB, Alcatel-Lucent, Dow Corning and Siemens, Global
Product outlines the new environment and driving forces, and the
resulting opportunities and challenges. From lessons learned, it
draws conclusions about best practices and the ground rules for
successful strategies, structures and implementation. In addition,
the objectives and components of Product Lifecycle Management are
highlighted.
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