MCKINSEY TOP 5 RECOMMENDED READ 'An underground hit' – Best
Politics Books, Financial Times 'Jon has one of the few big ideas
that's easily applied' – Sam Conniff, Be More Pirate 'A
wonderful guide to how to be human in the 21st Century'
–  Ece Temelkuran, How to Lose a Country: the Seven
Steps from Democracy to Dictatorship Citizens opens up a new
way of understanding ourselves and shows us what we must do
to survive and thrive as individuals, organisations, and
nations. Over the past decade, Jon Alexander’s consultancy, the
New Citizenship Project, has helped revitalise some of
Britain’s biggest organisations including the Co-op, the Guardian
and the National Trust. Here, with the New York Times
bestselling writer Ariane Conrad, he shows how history is
about to enter age of the Citizen. Because when our institutions
treat people as creative, empowered creatures rather than
consumers, everything changes. Unleashing the power of
everyone equips us to face the challenges of
economic insecurity, climate crisis, public health threats,
and polarisation. Citizens is an upbeat handbook, full of
insights, clear examples to follow, and inspiring case
studies, from the slums of Kenya to the backstreets of
Birmingham – and a foreword by Brian Eno. It is the perfect
pick-me-up for leaders, founders, elected officials –and
citizens everywhere. Organise and seize the future! Reviews
'Society is like an out of control house party – eating, drinking
and consuming everything. Jon is the organiser of the
campfire gathering behind the party. It’s calm and
welcoming and you won’t want to leave. In Citizens, Jon and
Ariane show how to leave the burning house of the Consumer
Story and join the campfire that is the Citizen
Story.' – Stephen Greene, CEO of RockCorps and
founding Chair of National Citizen Service UK 'The belief
that every single one of us has both the potential and
the desire to make the world better drives me every day, in
everything I do. In Citizens, Jon shows how taking that
belief as a starting point really could transform our world.
This is a truly powerful book, in every sense of the word.' -
Josh Babarinde, Forbes 30 Under 30 Social Entrepreneur 'Every great
transformation requires a new story. A story
that reveals new possibilities and points toward an
optimistic alternative to the current situation. Citizens
presents just such a story.' – Tim Brown, Chair of IDEO and
author of Change By Design 'The shift from consumer to citizen is a
truly big idea. If you’re in a position of strategic
influence, I strongly recommend you engage with this and
consciously explore what it might mean for your organisation.'
– Dame Fiona Reynolds DBE, Former Director General,
National Trust, and Trustee, BBC 'There is such a thing as an
idea whose time has come. This is that idea.' – James
Perry, Board Member, B Lab Global, and Founding
Partner, Snowball Investment Management
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