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Books > Business & Economics > Business & management > Business strategy
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Managing Innovation and Change - People, Technology and Strategy (Paperback)
Loot Price: R2,060
Discovery Miles 20 600
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Managing Innovation and Change - People, Technology and Strategy (Paperback)
Expected to ship within 18 - 22 working days
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Written specifically to meet the needs of students, this engaging
book interweaves a fascinating case story with more general
analysis to offer an ideal introduction to the processes and issues
of managing organizational innovation and change. The story covers
10 years in the development of a major strategic initiative by
Pirelli General - the creation and operation of an automated
`factory of the future'. Each chapter advances the story through a
particular theme introduced by concise overviews of the main
theories, concepts and debates in the literature, and concludes
with questions for discussion. Key topics covered are: strategy and
structure - the competitive environment, strategic decision-making,
roles, relationships and tensions in a complex multinational; human
resource management and industrial relations - greenfield versus
`brownfield' siting, flexibility, multi-skilling, single-union
agreement, developing and implementing new HRM strategy;
technological innovation - designing and implementing
computer-integrated manufacturing (CIM), the challenges and
problems of total automation; total quality management -
introducing a culture of continuous improvement; and managing
strategic innovation - continuity and change, leadership and
culture, ideals and realities, learning in organizations.
General
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