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Contagious - How to Build Word of Mouth in the Digital Age (Paperback)
Loot Price: R200
Discovery Miles 2 000
You Save: R102
(34%)
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Contagious - How to Build Word of Mouth in the Digital Age (Paperback)
(1 rating, sign in to rate)
List price R302
Loot Price R200
Discovery Miles 2 000
You Save R102 (34%)
Expected to ship within 12 - 17 working days
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Why are some products and ideas talked about more than others? Why
do some articles make the most emailed list? Why do some YouTube
videos go viral? Word-of-mouth. Whether through face-to-face
conversations, emails from friends, or online product reviews, the
information and opinions we get from others have a strong impact on
our own behaviour. Indeed, word-of-mouth generates more than two
times the sales of paid advertising and is the primary factor
behind 20-50% of all purchasing decisions.It is between 8.5 and 30
times more effective than traditional media.But want to know the
best thing about word-of-mouth? It's available to everyone.Whether
you're a Fortune 500 company trying to increase sales, a corner
restaurant trying to raise awareness, a non-profit trying to fight
obesity, or a newbie politician running for city council,
word-of-mouth can help you succeed. And you don't have to have
millions of dollars to spend on an advertising budget. You just
have to get people to talk.The challenge, though, is how to do
that. This book will show you how.
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