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Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > Sports teams & clubs
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The Club - How the Premier League Became the Richest, Most Disruptive Business in Sport (Paperback)
Loot Price: R286
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The Club - How the Premier League Became the Richest, Most Disruptive Business in Sport (Paperback)
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List price R305
Loot Price R286
Discovery Miles 2 860
You Save R19 (6%)
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An excellent recap, with wonderful access and forensic detail on
the Premier League's rise to global alpha status... All told with
an arch sense of humour The Guardian How did English football -
once known for its stale pies, bad book-keeping and hooligans -
become a commercial powerhouse and the world's premium popular
entertainment? This was a business empire built in only twenty-five
years on ambition, experimentation and gambler's luck. Lead by a
motley cast of executives, Russian oligarchs, Arab Sheikhs, Asian
Titans, American Tycoons, battle-hardened managers, ruthless agents
and the Murdoch media - the Premier League has been carved up,
rebranded and exported to phenomenal 185 countries. The United
Nations only recognizes 193. But the extraordinary profit of
bringing England's ageing industrial towns to a compulsive global
attention has come at a cost. Today, as players are sold for
hundreds of millions and clubs are valued in the billions, local
fans are being priced out - and the clubs' local identities are
fading. The Premier League has become the classic business fable
for our globalised world. Drawing on dozens of exclusive and
revelatory interviews from the Boardrooms - including Liverpool's
John W. Henry, Tottenham's Daniel Levy, Martin Edwards and David
Gill at Manchester United, Arsene Wenger and Stan Kroenke at
Arsenal, Manchester City's sporting director Txiki Begiristain, and
executives at Chelsea, West Ham, Leicester City and Aston Villa -
this is the definitive bustand boom account of how the Premier
League product took over the world.
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