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Books > Business & Economics > Business & management > Business strategy
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Growing Business Innovation - Developing, Promoting and Protecting IP (Paperback)
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Growing Business Innovation - Developing, Promoting and Protecting IP (Paperback)
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Innovation is the lifeblood of a growing businesses. Traditionally
it means `a new idea, device, technique or method' but increasingly
it is now also referred to ideas that provide better solutions,
meet the needs or even provide the answers to something not yet a
problem. This book address areas such as collaboration, challenges
for large and small organisations, measuring innovation and getting
a return on your investment. It provides answers to questions such
as, can you teach innovation? What are the different types of
business model for innovation? Growing Business Innovation address
areas such as collaboration, challenges for large and small
organisations, measuring innovation and getting a return on your
investment. No matter what stage, innovation needs nurturing and
this book will act as an invaluable guide with support and advice
from authors who are themselves innovators. It provides answers to
questions such as: Can you teach innovation? What are the different
types of business model for innovation? Are there support services?
Challenges for businesses Collaborate and protecting your IP AI as
a spur to innovation Adapting your business to new thoughts,
products and processes Getting a return on your investment
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