With examples ranging from Precious Plastic to the Sheltersuit, How
to Create Better Ideas provides insights into the design process -
and into how to produce better ideas in general. The concepts are
divided into two sections: the right brain and the left brain. The
first section analyses the general design process. The second
introduces six self-developed methods that teach you to create more
and better visual ideas relevant to all design disciplines. This
book is for anyone who would like to understand design more deeply
and in more detail. It is for anyone who wants to know, What is
design? What is creativity? What mentality and conditions are
needed to guarantee a productive design process? It is for design
educators and students, and for those working with designers as
clients or commissioners. And it is most certainly a guide for
design professionals who want to advance their ability to create
visual ideas.
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