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Books > Business & Economics > Business & management > Business strategy
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Business Analytics: Progress On Applications In Asia Pacific (Hardcover)
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Business Analytics: Progress On Applications In Asia Pacific (Hardcover)
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Technological advances in the last five years have allowed
organizations to use Business Analytics to provide insights,
increase understanding and it is hoped, gain the elusive
'competitive edge'. The rapid development of Business Analytics is
impacting all enterprise competences profoundly and classical
business professions are being redefined by a much deeper interplay
between business and information systems.As computing capabilities
for analysis has moved outside the IT glass-house and into the
sphere of individual workers, they are no longer the exclusive
domain of IT professionals but rather accessible to all employees.
Complex open-source data analytics packages and client-level
visualization tools deployed in desktops and laptops equip
virtually any end-user with the instruments to carry out
significant analytical tasks. All the while, the drive to improve
'customer experience' has heightened the demand for data involving
customers, providers and entire ecosystems.In response to the
proliferation of Business Analytics, a new Center and Masters of
Science Program was introduced at the National University of
Singapore (NUS). The Center collaborates with over 40 different
external partner organizations in Asia-Pacific with which all MSBA
students undertake individual projects. Business Analytics:
Progress on Applications in Asia Pacific provides a useful picture
of the maturity of the Business Analytics domain in Asia Pacific.
For more information about the Business Analytics Center at NUS,
visit the website at: msba.nus.edu/
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