How will members of human society interact with each other in
the new millennium? Nothing less than that is the question that
writer, teacher, scientist, and futurist Joseph Pelton takes on in
this provocative, challenging new book. We have moved beyond the
global village envisioned by Marshall McLuhan, and are living
instead in an environment of rapid-fire, non-stop instantaneous
global communication--the e-sphere. The result is that we no longer
receive information passively; in order to survive we must create
and share it--and it is this fact that defines the new non-linear
paradigm of the world for Pelton's 21st Century. The impact will
affect every aspect of our lives, from employment to education to
sex to family life. The stakes in adapting successfully to this
world are of the highest order: the survival of our species. All
this he explores in clear, engaging prose, well buttressed by
research and his lifetime of thought. A truly important, necessary
study for people at all levels of today's organizations, and for
those expecting to live in tomorroW's age of the World-wide
Mind.
Among the unique features of Pelton's book are: It offers new
cyberspace oriented strategies for getting and keeping a job in the
21st Century; outlines fundamental reforms to be expected in
education and health care, examines how business will be
restructured and its practices altered in a cybernetic world
dominated by information systems and services. Pelton also explores
the expected loss of privacy, information overload,
techno-terrorism and other Teleshock aspects of living. He provides
a new understanding of the social and economic discontinuities that
come from shifting to a non-linear world, where change comes in
jerks and surges. He then lays out the need for a fundamental shift
in economic systems that can allow the reconnection of production
to consumption, one that will refocus our efforts away from simple
economic throughputs and force us to revalue and prioritize
economic issues with survival of the species uppermost in mind. Not
only organizational decision makers but people in the academic and
health care community will find much to think about here, as we all
attempt to understand what this new millennium actually has in
store for us, at least during our own lifetimes and quite possibly
in the lifetimes of others who will come after us.
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