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Introduction to Mass Communication - People, Platforms, and Practices (Paperback)
Loot Price: R4,334
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Introduction to Mass Communication - People, Platforms, and Practices (Paperback)
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Introduction to Mass Communication: People, Platforms, and
Practices features readings that prompt students to reflect on and
discuss diverse topics in communication disciplines, ethics, and
history. Students learn about major subject areas in communication,
such as journalism and strategic communication, as well as various
platforms including print, radio, film, comic books, television,
video games, and social media. Each chapter features one or two
readings that give students a sense of the history, practices,
changes, and challenges within a specific area. The selections are
organized into five primary units that cover the nature of mass
communication, public reception of media, traditional methods of
media engagement, modern mediums of engagement, and the impact and
influence of global media. Specific topics include media
convergence, participatory culture, media literacy, and censorship.
Each chapter includes an original introduction that places the
readings in appropriate context for students who are new to the
discipline. Rich in factual information about a field that has
enormous reach and economic influence, yet remains intensely
personal in its uses and impact on users, Introduction to Mass
Communication is an appropriate textbook for introductory
communication courses.
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