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Analyzing the Cultural Diversity of Consumers in the Global Marketplace (Hardcover) Loot Price: R5,097
Discovery Miles 50 970
Repayment Terms: R478 pm x 12*
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Analyzing the Cultural Diversity of Consumers in the Global Marketplace (Hardcover): Juan Miguel Alcantara-Pilar, Salvador del...

Analyzing the Cultural Diversity of Consumers in the Global Marketplace (Hardcover)

Juan Miguel Alcantara-Pilar, Salvador del Barrio Garcia, Esmeralda Crespo-Almendros, Lucia Porcu

Series: Advances in Marketing, Customer Relationship Management, and E-Services

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Loot Price R5,097 Discovery Miles 50 970 | Repayment Terms: R478 pm x 12*

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The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

General

Imprint: Idea Group,U.S.
Country of origin: United States
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Release date: June 2015
Editors: Juan Miguel Alcantara-Pilar • Salvador del Barrio Garcia • Esmeralda Crespo-Almendros • Lucia Porcu
Dimensions: 229 x 152 x 28mm (L x W x T)
Format: Hardcover
Pages: 403
ISBN-13: 978-1-4666-8262-7
Categories: Books > Business & Economics > Business & management > Sales & marketing > Customer services
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LSN: 1-4666-8262-0
Barcode: 9781466682627

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