The key to any marketing strategy is finding a way to reach and
appeal to the consumer. In the case of a diverse consumer pool,
marketers must strive to direct their promotional efforts to appeal
to a global customer base. Analyzing the Cultural Diversity of
Consumers in the Global Marketplace explores the strategies
associated with promoting products and services to a
culturally-diverse target market. Providing innovative solutions
for global brands, this publication is ideally designed for use by
marketing professionals, executives, students, as well as
researchers.
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