Building a Digital Analytics Organization - Create Value by Integrating Analytical Processes, Technology, and People into Business Operations (Paperback)

Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business. Phillips covers everything from making the business case through defining and executing strategy, and shows how to successfully integrate analytical processes, technology, and people in all aspects of operations. This unbiased and product-independent guide is replete with examples, many based on the author's own extensive experience. Coverage includes: key concepts; focusing initiatives and strategy on business value, not technology; building an effective analytics organization; choosing the right tools (and understanding their limitations); creating processes and managing data; analyzing paid, owned, and earned digital media; performing competitive and qualitative analyses; optimizing and testing sites; implementing integrated multichannel digital analytics; targeting consumers; automating marketing processes; and preparing for the revolutionary "analytical economy." For all business practitioners interested in analytics and business intelligence in all areas of the organization.

General

Imprint:	Pearson FT Press
Country of origin:	United States
Series:	FT Press Analytics
Release date:	November 2017
First published:	2014
Authors:	Judah Phillips
Dimensions:	226 x 150 x 28mm (L x W x T)
Format:	Paperback
Pages:	368
ISBN-13:	978-0-13-477803-7
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Computing & IT > Computer software packages > General Books > Computing & IT > Internet > General Books > Computing & IT > Social & legal aspects of computing > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Computing & IT > Applications of computing > Databases > General
LSN:	0-13-477803-0
Barcode:	9780134778037

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