Develop and implement an effective content strategy tailored to
your business's needs Inbound Content is a step-by-step manual for
attracting the right people, turning them into leads, and closing
them into customers. Today, everyone knows that content is king.
It's how we engage, how we inform, and how we pass the time;
content is everywhere, and if you're not leveraging its power to
promote your business, you've already been left behind. Having a
website and social media is not enough; if you truly want to take
advantage of unprecedented levels of connectedness, you have to
create content that draws customers in. It's not about blindly
expanding reach, it's about reaching out to the right audience.
Today's marketplace is no longer about chasing the sale--with the
right approach to content, your customers will come to you. Your
content must be valuable, relevant, and consistent--but how should
it be implemented at the actual content-creation level? This book
shows you how to develop a unified strategy, create compelling
content tailored to your needs, and utilize that content to its
greatest advantage in order to build your brand. Discover the power
of storytelling and generate effective content ideas Plan a
long-term content strategy and a content creation framework Create
great content, promote it, measure it, and analyze its performance
Extend your content's value, become a more effective writer, and
develop a growth mentality Effective content is worth its weight in
marketing gold. It stands out from the noise, and to the customer,
looks like an oasis in a desert of clickbait and paid reviews.
Inbound Content shows you how to plan, build, and implement your
content strategy for unprecedented engagement and sales.
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