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Books > Business & Economics > Business & management > Business strategy

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City Branding - Theory and Cases (Paperback, 1st ed. 2011) Loot Price: R2,782
Discovery Miles 27 820
Repayment Terms: R261 pm x 12*
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City Branding - Theory and Cases (Paperback, 1st ed. 2011): K. Dinnie

City Branding - Theory and Cases (Paperback, 1st ed. 2011)

K. Dinnie

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Loot Price R2,782 Discovery Miles 27 820 | Repayment Terms: R261 pm x 12*

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The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: December 2010
First published: 2011
Authors: K. Dinnie
Dimensions: 235 x 155 x 20mm (L x W x T)
Format: Paperback
Pages: 239
Edition: 1st ed. 2011
ISBN-13: 978-1-349-31758-5
Categories: Books > Business & Economics > Economics > Political economy
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > General
LSN: 1-349-31758-6
Barcode: 9781349317585

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