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Making Markets More Inclusive - Lessons from CARE and the Future of Sustainability in Agricultural Value Chain Development (Paperback, 1st ed. 2014)
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Making Markets More Inclusive - Lessons from CARE and the Future of Sustainability in Agricultural Value Chain Development (Paperback, 1st ed. 2014)
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Most studies of doing business at the "bottom of the economic
pyramid" focus on viewing the poor as consumers, as
micro-entrepreneurs, or as potential employees of local companies.
Almost no analysis focuses on the poor as primary producers of
agricultural commodities a striking omission given that primary
producers are by far the largest segment of the working-age
population in developing economies. Making Markets More Inclusive
bridges the management literature with original research on
agricultural value chains in developing and emerging economies.
This exciting work is the first to delve into the skills,
capabilities, strategies and approaches needed for inclusive value
chain development. McKague shows how NGOs and companies can connect
poor producers in developing economies with the right markets to
better create social and economic impact. He also analyzes one of
the leading agricultural value chain initiatives in the world,
which is being replicated by the Bill and Melinda Gates Foundation
in several different value chains in Malawi, Tanzania, Ghana,
India, and Mali. Want more? Check out these compelling videos,
which provide a glimpse into the stories and examples used
throughout the book. Video Trailer for Making Markets More
Inclusive. Farmer Training. Kallani Rani increased the productivity
of her cows, become a cattle feed seller in her village (Chapter
6), and opened a fresh milk canteen in her local market (Chapter
7). She now trains other women farmers and works to improve
opportunities for women in her community (Chapter 5). Animal Health
Care Services. Asma Husna trained to be an animal health worker
with CARE to provide important animal health services and education
to local farmers on a fee-for-service basis (Chapter 6). Cattle
Feed Shops. Fulera Akter started a business as a cattle feed seller
after demand for nutritional animal feed grew due to farmers'
improved knowledge of nutrition (Chapter 6). Savings Groups.
Coauthor Muhammad Siddiquee, the Coordinator of Agriculture and
Value Chain Programs at CARE Bangladesh, discusses the value of
farmer savings groups (Chapter 6). Milk Collection. Sarothi Rani
became a milk collector to earn an improved income for her family
and provide an important service to other dairy farmers in her
community (Chapter 7). Digital Fat Testing. Introducing digital fat
testing machines into the dairy value chain helped reward farmers
for making investments in producing higher quality milk, as well as
ensuring transparent and timely payments (Chapter 7).
Microfranchising. Supporting agricultural input shop owners with
training, relationships to suppliers, common branding, and
standardized customer services improves the productivity of
smallholder farmers and the profitability of shops (Chapter 12).
Bangladesh Dairy Value Chain Learning. Reflections from some of the
40 CARE staff from 17 countries who came to Bangladesh to learn
from the experience of the dairy value chain project (Chapter 15).
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