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This Is Not a Copy - Writing at the Iterative Turn (Paperback)
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This Is Not a Copy - Writing at the Iterative Turn (Paperback)
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In This Is Not a Copy, Kaja Marczewska identifies a characteristic
'copy-paste' tendency in contemporary culture-a shift in attitude
that allows reproduction and plagiarizing to become a norm in
cultural production. This inclination can be observed in literature
and non-literary forms of writing at an unprecedented level, as
experiments with text redefine the nature of creativity. Responding
to these transformations, Marczewska argues that we must radically
rethink our conceptions of artistic practice and proposes a move
away from the familiar categories of copying and originality,
creativity and plagiarism in favour of the notion of iteration.
Developing the new concept of the Iterative Turn, This Is Not a
Copy identifies and theorizes the turn toward ubiquitous iteration
as a condition of text-based creative practices as they emerge in
response to contemporary technologies. Conceiving of writing as
iterative invites us to address a set of new, critical questions
about contemporary culture. Combining discussion of literature,
experimental and electronic writing, mainstream and independent
publishing with debates in 20th- and 21st-century art, contemporary
media culture, transforming technologies and copyright laws, This
Is Not a Copy offers a timely and urgently needed argument,
introducing a unique new perspective on practices that permeate our
contemporary culture.
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