Chinese Consumers in a New Era - Their Travel Behaviors and Psychology (Paperback)

As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the Greater China area (Mainland, Hong Kong, Macao, and Taiwan) are well positioned to change the world's tourism landscape. Influence of China in the global tourism arena will be even more significant with the realization of WTO's vision of Mainland China as a top world tourism destination and tourists-generating country by 2020. The preeminent role of Chinese travellers in the social space of tourism has stimulated much interest in understanding their behaviors and psychology in various tourism settings. The chapters in this collection investigate different aspects of Chinese consumer behaviors and psychology in tourism settings. This book was originally published as a special issue of the Journal of China Tourism Research.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	December 2020
First published:	2015
Editors:	Kam Hung • Xiang (Robert) Li
Dimensions:	246 x 174mm (L x W)
Format:	Paperback
Pages:	124
ISBN-13:	978-0-367-73994-2
Categories:	Books > Business & Economics > Economics > General Books > Sport & Leisure > Sports & outdoor recreation > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies > General Books > Social sciences > Sociology, social studies > Social issues > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN:	0-367-73994-1
Barcode:	9780367739942

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!