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Designing Type (Paperback, 2nd ed.)
Loot Price: R917
Discovery Miles 9 170
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Designing Type (Paperback, 2nd ed.)
Expected to ship within 18 - 22 working days
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The now-classic introduction to designing typography, handsomely
redesigned and updated for the digital age In this invaluable book,
Karen Cheng explains the processes behind creating and designing
type, one of the most important tools of graphic design. She
addresses issues of structure, optical compensation, and
legibility, with special emphasis given to the often-overlooked
relationships between letters and shapes in font design. In this
second edition, students and professional graphic designers alike
will benefit from an expanded discussion of the creative practice
of designing type--what designers need to consider, their
rationale, and issues of accessibility--in the context of
contemporary processes for the digital age. Illustrated with more
than 400 diagrams that demonstrate visual principles and letter
construction, ranging from informal progress sketches to final type
designs and diagrams, this essential guide analyzes a wide range of
classic and modern typefaces, including those from many premier
type foundries. Cheng's text covers the history of type, the
primary systems of typeface classification, the parts of a letter,
and the effects of new technology on design methodology, among many
other key topics.
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