Katharina Kretschmer contributes to the role typology research
stream in international business. The book is highly relevant for
management practice. Deep insights into the implications of
subsidiary roles are displayed, and it is shown that role-specific
subsidiary management is possible if not necessary. In the future,
MNC managers could benefit even more when, instead of treating all
their subsidiaries alike, approaching them differently - especially
when evaluating their performance.
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