In a ground-breaking departure from existing works, almost all of
which are how-to manuals based on anecdotal evidence, this is the
first academic textbook on fund raising. By integrating practical
knowledge with social science theory and research, it presents a
comprehensive approach to the function, from its legal and ethical
principles to the managerial process by which gifts are raised.
Territory previously uncharted in the literature is explored, such
as the historical and organizational contexts of contemporary
practice. Explanations of programs, techniques, and publics
introduce a new system for understanding fund raising's major
concepts. Unlike efforts in established fields, most of the
material represents original scholarship undertaken to produce a
first-time text.
The book's main purpose is to teach students about fund raising--a
high-demand, high-paying occupation that will continue to expand
into the 21st century as the need for trained practitioners exceeds
the supply. During the last decade, fund-raising education moved
into the formal classroom and away from an apprenticeship tradition
of senior practitioners mentoring newcomers. Yet until now, there
has not been a textbook to support this evolving professionalism.
Faculty have been reluctant to define fund raising as an academic
subject in the absence of a theory-based teaching resource, and
courses usually have been assigned to part-time instructors hired
from the practice.
This textbook addresses the void. It is designed for graduate and
upper-level undergraduate courses dealing with fund raising as a
primary or secondary subject. Among its features, each chapter
points out research gaps and opportunities--such as problems and
theories for master's theses and doctoral dissertations--and ends
with a list of suggested readings. The text is appropriate for the
diverse academic areas in which fund raising, nonprofit management,
and philanthropy are taught, including public administration,
management, arts and humanities, education, social work, economics,
and sociology. Because of its public relations orientation, it is
particularly suited for courses offered in that discipline.
Additional audiences are practitioners enrolled in professional
development programs; CEOs, trustees, and others interested in
self-study; and scholars who need serious literature on the
subject.
PROFESSIONAL PROMO PIECE COPY..............Recently, the field of
fundraising seems to have taken a giant step backward. Rather than
conducting principled efforts to support common political,
educational, financial, or social causes, the entire process is
making headlines as a venue offering opportunities for influence
peddling, corruption and self-promotion. The need for a guide to
ethical fund-raising management is greater than ever. "Effective
Fund-Raising Management" addresses this need.
The most successful fundraisers understand why certain practices
are more effective than others. What works in one situation may not
work in another similar--but slightly different--situation. That is
why theoretical understanding is vital to fundraising
professionals. To be an "expert" practitioner, one must have have
enough theoretical understanding to adapt one's practice to a
variety of situations. That is the purpose of "Effective
Fund-Raising Management"--to provide the underlying theoretical and
conceptual understandings that enable an "effective" practitioner
to become an "expert" practitioner.
Indispensable to fund-raising professionals, this invaluable
resource:
* reviews the entire scope of the fund-raising profession-- from
its historical antecedents to the current legal, ethical,
organizational, and theoretical principles underlying its practice
today;
* provides concise definitions and explanations of the fund-raising
process and its position within the field of public
relations;
* links effective fund-raising practices to ethical considerations;
and
* examines four of the major methods of fund raising-- annual
giving, major gifts, planned giving, and capital campaigns.
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