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Die Textil- und Modebranche morgen - Marketingkonzept fur eine High-End-Fashion Boutique (German, Paperback) Loot Price: R1,951
Discovery Miles 19 510
Repayment Terms: R183 pm x 12*
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Die Textil- und Modebranche morgen - Marketingkonzept fur eine High-End-Fashion Boutique (German, Paperback): Katrin Schroeder

Die Textil- und Modebranche morgen - Marketingkonzept fur eine High-End-Fashion Boutique (German, Paperback)

Katrin Schroeder

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Loot Price R1,951 Discovery Miles 19 510 | Repayment Terms: R183 pm x 12*

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Die Autorin prasentiert ein ausfuhrliches Marketingkonzept fur eine fiktive Designer Modeboutique mit dem Namen "FINISH." Das Konzept beinhaltet: Analyse der Makro- und der Mikro-Umwelt mit anschliessender Auswertung der Erkenntnisse anhand geeigneter Analysetools, Formulierung der strategischen Stossrichtung, Entwicklung der Marketingziele, -zielgruppen und Positionierung, basierend auf den Erkenntnissen der Analyse, Entwicklung des Marketing-Mix, basierend auf der Marketingstrategie sowie Kontrolle, Optimierung und Anpassun

General

Imprint: Igel
Country of origin: United States
Release date: May 2009
First published: May 2009
Authors: Katrin Schroeder
Dimensions: 210 x 148 x 7mm (L x W x T)
Format: Paperback - Trade
Pages: 108
ISBN-13: 978-3-86815-195-4
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-86815-195-8
Barcode: 9783868151954

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