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How to Market to People Not Like You - "Know It or Blow It" Rules for Reaching Diverse Customers (Hardcover) Loot Price: R573
Discovery Miles 5 730
You Save: R56 (9%)
How to Market to People Not Like You - "Know It or Blow It" Rules for Reaching Diverse Customers (Hardcover): Kelly McDonald

How to Market to People Not Like You - "Know It or Blow It" Rules for Reaching Diverse Customers (Hardcover)

Kelly McDonald

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List price R629 Loot Price R573 Discovery Miles 5 730 You Save R56 (9%)

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Reach new and diverse customer groups and expand your market share

The standard approach to marketing is to look for as many people as possible who fit one core customer profile. "How to Market to People Not Like You" challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business.

Arguing for focusing on customer values rather than demographics, "How to Market to People Not Like You" reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities.Reach unfamiliar new market segments with your productsLearn how to engage micro-segmented customer groupsAuthor's company was named one of the top ad agencies in the US by "Ad Age"

Find out "How to Market to People Not Like You," understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: April 2011
First published: 2011
Authors: Kelly McDonald
Dimensions: 232 x 166 x 25mm (L x W x T)
Format: Hardcover
Pages: 240
ISBN-13: 978-0-470-87900-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-470-87900-9
Barcode: 9780470879009

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