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Integrated Advertising, Promotion and Marketing Communications (Paperback, Global ed of 5th revised ed) Price: R589
Discovery Miles 5 890
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Integrated Advertising, Promotion and Marketing Communications (Paperback, Global ed of 5th revised ed): Kenneth Clow, Donald...

Integrated Advertising, Promotion and Marketing Communications (Paperback, Global ed of 5th revised ed)

Kenneth Clow, Donald E. Baack

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Price R589
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Discovery Miles 5 890

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For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

General

Imprint: Pearson Education Limited
Country of origin: United Kingdom
Release date: March 2011
First published: 2012
Authors: Kenneth Clow • Donald E. Baack
Dimensions: 263 x 203 x 15mm (L x W x T)
Format: Paperback
Pages: 464
Edition: Global ed of 5th revised ed
ISBN-13: 978-0-273-75328-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
Promotions
LSN: 0-273-75328-2
Barcode: 9780273753285

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