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Field Guide to Case Study Research in Tourism, Hospitality and Leisure (Hardcover, New)
Loot Price: R4,184
Discovery Miles 41 840
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Field Guide to Case Study Research in Tourism, Hospitality and Leisure (Hardcover, New)
Series: Advances in Culture, Tourism and Hospitality Research
Expected to ship within 12 - 17 working days
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This field guide provides methods and studies on how-to-do case
study research in natural settings. A truly international guide,
this text is ideal for those studying and conducting case study
research in tourism, hospitality and leisure disciplines. It
provides a comprehensive and practical account of how to describe,
explain and predict both individual and group case behavior, at the
same time explaining behavior among a set of cases relevant to a
specific context. This guide embraces and extends Herbert Simon's
(Nobel Prize in Economics recipient) insight that a decision
results from the conjoining two antecedents in human behavior:
cognitive processing of an individual or group and a given context
or problem framing. Divided into six parts, this guide includes
chapters on: analysis of texts; how-to-do executive interviews;
field interviewing in international contexts; stakeholder
participatory research; researching indigenous and marginal
peoples; and cross-case analysis. The chapters increase skills and
understanding of culture, tourism, and hospitality behavior through
analysis of the four principle objectives of case study research:
accomplishing accuracy; achieving generality; reporting complexity
and broad coverage; and achieving impact for improving the
individual condition, client, and/or society.
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