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Books > Business & Economics > Business & management > E-commerce
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Global e-commerce - Impacts of National Environment and Policy (Paperback)
Loot Price: R1,318
Discovery Miles 13 180
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Global e-commerce - Impacts of National Environment and Policy (Paperback)
Expected to ship within 10 - 15 working days
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Are the Internet and e-commerce truly revolutionizing business
practice? This book explodes the transformation myth by
demonstrating that the Internet and e-commerce are in fact being
adapted by firms to reinforce their existing relationships with
customers, suppliers, and business partners. Detailed case studies
of eight countries show that, rather than creating a borderless
global economy, e-commerce strongly reflects existing local
patterns of commerce, business, and consumer preference, and its
impact therefore varies greatly by country. Paradoxically, while
e-commerce is increasing the efficiency, effectiveness, and
competitiveness of firms, it is also increasing the complexity of
their environments as they have to deal with more business partners
and also face greater competition from other firms. This incisive
analysis of the diffusion and impact of e-business provides
academic researchers, graduates, and MBA students with a solid
basis for understanding its likely evolution.
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