'In short, Lloyd and Lucas' approach is challenging in its emphasis
on a 'positive' and holistic orientation to health and always
humane in its emphasis on quality of life and, in the authors'
words, 'the indivisibility of the individual from society'
"-Professor Keith Tones
"
Health Promotion is a major focus of government policy and an
expanding area of practice involving a range of public health
professionals. At the same time, there is much debate about what is
meant by "health" and the best strategies for improving, developing
and promoting it. In light of these debates, Health Promotion
offers a major reappraisal of health promotion activity, examining
the evidence for what actually works and highlighting issues for
improving efficacy.
The field of health promotion has traditionally drawn from
diverse fields including health psychology, epidemiology, political
science and educational theory. The authors argue that the effect
of this has often been an unhelpfully fragmented view of people and
their health. They propose an alternative, more integrated view as
means of better understanding people and for making public health
strategies more effective.
Health Promotion: Evidence and Experience makes
thought-provoking reading for all those involved in public health
and those with an interest in finding new ways to improve health
outcomes.
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