Collecting a selection of essential writings by some of the
leading authors in the field, Kevin Moore examines the developments
in, and effectiveness of, museum management in a world dominated by
new and exciting heritage and leisure attractions.
The selected papers in Museum Management outline the development
of museum management to date, the challenges museums currently
face, and the key areas of future development in management and
marketing practice, and addresses:
- strategic management issues: policy formulation, corporate
planning and performance measurement
- human resource management
- financial management
- the importance of marketing.
This volume is an invaluable introduction to the key issues,
controversies and debates in the subject. It will be essential
reading for all students, museum managers and staff who need to
keep up to date with latest developments in this field.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!