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Books > Social sciences > Psychology > Cognition & cognitive psychology
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The Elephant in the Brain - Hidden Motives in Everyday Life (Paperback)
Loot Price: R640
Discovery Miles 6 400
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The Elephant in the Brain - Hidden Motives in Everyday Life (Paperback)
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Human beings are primates, and primates are political animals. Our
brains, therefore, are designed not just to hunt and gather, but
also to help us get ahead socially, often via deception and
self-deception. But while we may be self-interested schemers, we
benefit by pretending otherwise. The less we know about our own
ugly motives, the better - and thus we don't like to talk or even
think about the extent of our selfishness. This is "the elephant in
the brain." Such an introspective taboo makes it hard for us to
think clearly about our nature and the explanations for our
behavior. The aim of this book, then, is to confront our hidden
motives directly - to track down the darker, unexamined corners of
our psyches and blast them with floodlights. Then, once everything
is clearly visible, we can work to better understand ourselves: Why
do we laugh? Why are artists sexy? Why do we brag about travel? Why
do we prefer to speak rather than listen? Our unconscious motives
drive more than just our private behavior; they also infect our
venerated social institutions such as Art, School, Charity,
Medicine, Politics, and Religion. In fact, these institutions are
in many ways designed to accommodate our hidden motives, to serve
covert agendas alongside their "official" ones. The existence of
big hidden motives can upend the usual political debates, leading
one to question the legitimacy of these social institutions, and of
standard policies designed to favor or discourage them. You won't
see yourself - or the world - the same after confronting the
elephant in the brain.
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