Presenting a range of perspectives on advertising in a global
society, this Second Edition of Controversies in Contemporary
Advertising examines economic, political, social, and ethical
perspectives and covers a number of topics including stereotyping,
controversial products, consumer culture, and new technology. The
book is divided equally between macro and micro issues, providing a
balanced portrait of the role advertising has in society today.
Author Kim Bartel Sheehan's work recognizes the plurality of
opinions towards advertising, allowing the reader to form and
analyze their own judgments. It encourages readers to obtain a
critical perspective on advertising issues.
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